Why Is Technical SEO Important?

Technical SEO is the process of optimizing a web page so that it ranks higher in search engines. It involves improving the code of a website to ensure that pages are displayed correctly and that they load quickly. The best way to do this is to hire an experienced digital marketing agency who knows what needs to be done.

When people perform a Google search, they type something into their browser such as “buy online clothes” or “find cheap flights.” They then click on the first link that appears in the results. If there isn’t enough information to make a decision, many users will just move on to another site.

Google uses over 200 factors when ranking websites. One of these is how easy a website can be to navigate. A good example of this would be a website where every page loads immediately, which makes it easier for visitors to find what they want.

technical seo guy sitting at desk

10 Actionable Technical SEO Tips

In this day and age, search engine optimization (SEO) is crucial to any business' success online. The more people who can access your site via a Google search, the greater the chance that you'll be able to sell them products or services.

But, how do you go about optimizing your website for the search engines? This article contains ten tips on how you can make sure that you're getting all of the right results from your efforts.

1. Make Sure Your Website Is Mobile-friendly

Mobile users spend a lot more time on the internet than desktop computer owners. If you want to be successful online, then you need to ensure that your site works well for them. That means making sure that it loads quickly, displays properly, and looks great on both smartphones and tablets.

If you have an eCommerce store, you should also take advantage of the fact that many shoppers are browsing the web from their phones. This makes it very important to optimize your product pages so that they display correctly on small screens.

In addition, you will want to make sure that you use responsive design. Responsive design is a technique that allows your content to adjust automatically to fit any screen size. It does this by using media queries to determine how much space a page takes up based on its width.

SEO team

2. Create and Optimize Your XML Sitemap

If you want to get more traffic from search engines like Google and Bing, then you need to make sure that you have an optimized website. You can use the article below to learn how to do this.

When people look for information online, they usually start with a search engine. So, the first thing you should do is to ensure that you have an effective site map.

You can also use keywords in the page titles and meta tags to help visitors find the content on your pages. If you’re using WordPress, then you can add these elements to the theme. Otherwise, you can edit the HTML code of each individual page.

Finally, don't forget to include links to your social media profiles on every page. This will allow people to share your posts and increase your visibility.

What is an XML Site Map?

An XML site map is a list of all the webpages in your website. It's important that you provide this information so that search engines know where everything is located.

How do I Make My Website More Visible?

The best way to improve your website’s visibility is by creating an XML sitemap. Here are some tips to help you get started.

website mockup illustration

3. Speed Up Your Website

If you want to know how to increase the speed of your website, then you should read the article below. This is a guide that explains the steps you can take to make sure that your site loads as quickly as possible.

You need to start by looking at the code behind your pages. If you have JavaScript errors, then you'll need to fix them before you can improve the performance of your page. You should also look at the size of the files you're using. Some of these files can be very large, so you might want to compress them.

Another thing you could do is to use a caching service. Caching services will keep copies of the most commonly used parts of your website. When someone visits your site for the first time, they won't download all the information that's already been cached. Instead, they'll get the cached version.

Finally, you could try to reduce the amount of data that you send to your visitors. For example, you could provide a smaller image file than one with more detailed graphics.

This is just a small selection of things that you can do to speed up your website. There are many other ways to boost its performance.

Race car technical seo

4. Fix Your Site Errors by Performing Weekly Technical SEO Site Audits

If you want to improve the ranking of your website, you should perform regular technical SEO audits. This is a process that involves checking the various aspects of your website to make sure that they're running properly.

You should also check the backlinks that are pointing to your site. If these links aren't relevant, then you might be losing traffic from search engines.

Another thing to keep an eye on is whether or not your web pages have any errors. You can use tools like Screaming Frog to identify issues with your site's HTML code.

Finally, you need to ensure that your content is being indexed by the major search engine spiders. To do this, you'll need to write new blog posts and update existing ones on a regular basis.

These are just some of the things that you should look at when you perform a technical SEO audit. There are many other ways that you could go about improving your website.

repair man fixing seo issues

5. Optimize Internal Links

I am sure that you have heard many times before how important it is to use quality content when you write your website. You need to make sure that you don't just copy-paste stuff from other websites. This can be a great way to get penalized by search engines.

It's also very important for you to create good backlinks. Backlinks are the links on another site pointing to yours. If someone else writes an article about you, you should link to this page.

Another thing that you can do is to optimize the internal links of your pages. When you do so, you will improve the overall performance of your webpages.

You should always keep in mind that Google looks at the number of inbound links that are coming into your website. So, if you want to rank high on the search engine results, you need to focus on creating more and better links to your own website.

If you're looking for a free tool that helps you to check the status of the links that you already have, then I recommend using the Link Checker Tool. It is a small application, but it does a lot of work.

chains that represent backlinks

6. Include Your Main Keywords in Image Alt Text

Images have become an important part of the internet landscape. That's why you need to make sure that you're using them effectively. If you want to increase your website traffic, then you should be thinking about how to use images on your site. The tips below will help you get started.

Make sure that you always use a title tag when you upload an image. This is the first thing that users will see, so it needs to tell them exactly what you’re trying to say with this particular picture.

You can also add a description to the image. This is useful because it helps search engines understand what the image is all about. You should try to keep your descriptions short and sweet.

If you’re uploading a lot of pictures, then you might consider adding an ALT tag. When you do this, you’ll give visitors an idea of what each one of your photos is about.

Finally, don't forget to include some of your main keywords in the image's alt text. Make sure that they are included somewhere in the photo itself. For example, if you're uploading a picture of a dog, then you could write something like "dog" or "puppy".

computer monitor

7. Use Canonical Urls to Avoid Duplicate Content Issues

Canonicalization is a technique that helps search engines understand whether two pages are duplicates of each other. This means that when you have multiple versions of the same page, your website will appear more relevant in Google's results.

In order to make sure that you're using this method correctly, you need to be aware of how it works. You also want to know how you can implement it into your site.

The first thing you should do is create unique titles for all of the different pages on your website. Then, you can link to these pages from within the body of the HTML document. The best way to do this is to add a special type of anchor tag to your webpages.

You should then use a canonical URL to tell the search engine that the links on one page are identical to the ones on another. When you do this, you'll help ensure that your website appears in the most relevant places in the search results.

8. Install an SSL Certificate for Your Website

If you're running a business online, then you need to make sure that you have the right security features installed on your site. This means that you should get an SSL certificate so that people can trust that they're dealing with the real thing. If you don't want to pay for this service, then you can always use free alternatives.

In order to ensure that visitors know that their information is safe, it's a good idea to install an SSL certificate. You'll be able to give people the impression that everything they enter into the site is confidential.

You can find a number of different services that will let you create a free SSL certificate for your website. The most popular option is StartSSL, but there are many others available. Once you've chosen one, you just need to follow the instructions and you should soon receive the results.

ssl certificate

9. Check and Fix Crawl Errors in Google Search Console

You may have heard that Google is changing how it crawls websites. This means that your website might be getting less traffic than before. If this happens, you can use the information below to help increase your rankings on Google.

If you want to learn more about the changes that Google made, then you should read the article below. The truth is, no one really knows why Google did these changes. However, it's likely that the company wants to make sure that its users get the best results when they type in a query into their search bar.

When you're trying to rank higher on Google, you need to know that there are some things that you can do. One of them is to ensure that your site has good technical SEO. You'll also want to focus on making your content easier for people to find. For example, you can improve your chances by adding keywords to the page title and meta description.

Finally, it's important that you take a look at your analytics reports. Make sure that they show up properly so that you don't miss anything.

The next thing that you should try is to check and fix crawl errors in Google Search Console. This will let Google know what pages are missing from the web.

10. Find and Fix Broken Links on Your Site

If you want to improve the performance of your website, then you need to make sure that you have the right type of content. This means that you should be adding new articles regularly so that people can read them. If you don't add any new information, then nobody will ever come back to your site.

You also need to focus on the design of your web pages. For example, you should avoid using a lot of different colors. Instead, stick with one color scheme. You can use this to help readers navigate around your page more easily.

In addition, you shouldn’t just leave blank spaces in your text. Instead, you should include some useful keywords. This way, search engines like Google and Bing will know how to categorize your content.

Finally, you need to take care of the technical side of things. This includes making sure that all of your links are working properly.