If you are looking to improve the visibility of your site and drive more traffic, there is no doubt that you need to focus on your website's ranking in Google and other popular search engines. The good news is that there is a lot that you can do to help bring your rankings up and keep them high. Here are 18 of the best ways to get started improving your rank.

Use the Right Keywords

You might be thinking, “I don't know what keywords I want,” so it makes sense that you wouldn’t know which ones you should use. Fortunately for you, the first thing you need to do is determine what keywords you will use when you talk about your products or services. This way, you can be specific.

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What Is Technical SEO?

You need to know more than just how to use Google to get traffic to your website. You also have to understand the ins-and-outs of search engine optimization. This article will teach you everything that you need to know.

Search Engine Optimization (SEO) is a process that involves making sure that your site appears on the first page of results for certain keywords. The goal here is to help people who are looking for information find you rather than someone else.

There are different kinds of SEO, but the most important one for you to focus on is "technical" SEO. That's because it includes things like optimizing your pages so that they load faster and include relevant content.

If you want to learn more about this kind of SEO, read on.

Why Is Branded Search Important?

If you want to rank well for certain keywords, then you should make sure that you're using the right type of content. The best way to ensure that you're doing this correctly is by making use of branded searches. This means that you'll be targeting your own brand name, instead of just typing in a keyword.

Branded searches are also known as "branded queries." If you have an ecommerce site, then it's likely that you've heard of branded searches. For example, if you wanted to find information on the latest Apple products, then you would enter the term into Google.

However, you need to understand that there are many other ways that people will perform a branded query. Some examples include:

"Apple iPhone 5S"

"iPhone 6"

"iPad Air 2"

You may wonder why these terms aren't included in your list of results. That's because they're all variations on the same thing. So, if you want to appear for the most popular branded searches, then you need to create a page that includes them.

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What Is the Relationship Between SEO and Brand Awareness?

SEO stands for Search Engine Optimization. This refers to a process where companies make changes to their websites so that they can rank higher on search engines like Google, Bing, etc.

When you use SEO, you want to get more visitors to your website by making sure that the content you create will be useful and interesting to users. You also need to keep in mind that there are certain things you should avoid doing when it comes to optimizing a site for search engines. Here are some examples.

You shouldn't try to trick the search engine into thinking that a page is better than another. Doing this could lead to a penalty from the search engines.

If you're trying to optimize your site for mobile devices, then you have to take the time to do it properly. If you don't, you'll end up losing potential customers who are using smartphones.

There's no point in spending money on advertising if you aren't going to put any effort into promoting your business.

What Are the Benefits of Using SEO to Increase Brand Awareness?

If you want to know more about how a SEO strategy can help your business, then keep reading. You'll learn all about the advantages of using search engine optimization.

Search Engine Optimization is the process by which a website is designed in order to get higher rankings on Google, Bing, and other search engines. This means that when someone searches for certain keywords related to your products or services, they will be able to find you.

When you use the right techniques, you can also improve the visibility of your site. When people visit your site, it's likely that they'll click on the links that are displayed there. If you have a lot of traffic, then this could mean that many new customers might come to your store.

You should always make sure that you're following the rules when optimizing your site. Doing so will ensure that you don't end up getting penalized for spamming.

It's important to note that the best way to optimize your site is to hire a professional company. A good SEO strategy firm will take care of everything from keyword research to link building for backlinks.

technical seo team

1. Make Sure Your Website Is Mobile-friendly

Mobile friendly websites have become extremely popular lately. People use them all the time when searching online. If you want to ensure that people can access your content from their phones, then it's important to take advantage of these trends.

There are two main ways to make sure that your site is mobile-friendly. The first one involves using responsive design. Responsive web design allows users to view a page on any device. This is vital for the user experience, for example, if someone uses an iPhone, they can still read the text and see photos without having to zoom in or out.

The second way is to write code that makes your pages load quickly. When people search for something online, the majority of the time, they are looking for information. If your website takes a long time to load, then it will be difficult to get new visitors.

2. Create and Optimize Your XML Sitemap

XML sitemaps have become one of the most important elements of search engine optimization. If you want to increase the number of visitors to your website, then this is the type of thing that you need to be doing. So how do you go about creating an XML sitemap?

There are a few different ways that you can do it. The first method involves using Google's Webmaster Tools. This tool allows you to submit URLs directly into the system and automatically generate an XML sitemap for you.

Another way is to use a third-party software program. There are many programs available that will allow you to build your own sitemap. Some of these tools also come with other features, such as RSS feeds, web analytics, etc.

You should always keep in mind that the best way to make sure that you're getting all of the traffic from your site is to get started right away. You don't want to wait until the last minute to do anything.

4. Include Your Main Keywords in Image Alt Text

In order to rank high on Google search results, you need to make sure that the content on your website is optimized properly. This includes including the right keyword phrases within the title tags of each page. If you're looking for more information regarding how to optimize your site, then this article should help.

If you want to ensure that you get the most out of the articles that you write, you'll need to know where to place certain key words. For example, you might be tempted to use "SEO" in the title tag of every single one of your pages. But, it's important to remember that you don't have to put all of your keywords in the same spot.

Instead, try to focus on using a few specific terms that are related to your niche. You can also use these keywords in the alt text area of your images. In other words, when someone clicks on an image, they will see the description that you've written.

5. Use Canonical Urls to Avoid Duplicate Content Issues

Canonical URLS is a great tool that helps to ensure that your website doesn't have any duplicate content. This can be done by using the canonical tag on each page.

If you want to learn more, check out this article: https://www.searchenginejournal.com/technical-seo-and-canonical-urls-to-avoid-duplicate-content-issues/188002/

This way, you will make sure that you don't end up with duplicate content.

6. Install an SSL Certificate for Your Website

SSL certificates are used to ensure that the information being transferred between you and the web server is secure. If you want to make sure that you have an SSL certificate, you need to contact a company like https://www.sslsecurity.com/.

In order to get the most value from your website, you should always be looking at ways to improve it. One way to do this is by installing an SSL certificate. This will help to protect the data that you're sending and receiving through the internet, so it's important for you to take the time to look into how you can do this.

You don't necessarily have to buy an SSL certificate to use one. There are plenty of free ones available, but there is a risk that you won't be able to access them on all browsers and devices.

If you want to avoid having to pay for an SSL certificate, you could try using Cloudflare. You can set up an account with this service, and then you'll be able to create an SSL certificate without paying anything.

toolbox of technical SEO tools

7. Check and Fix Crawl Errors in Google SearchConsole

Crawling is the process of checking websites to make sure that they are properly indexed by search engines. This can be done manually, but many people prefer to use a tool to help them. If you want to learn more about crawling, then keep reading. Here are four ways to improve your website's crawl-ability.

1. Make Sure That Your URLs Are Unique.

When you create web pages, you should always include unique links so that visitors can easily access the content on your site. However, when you're creating these links, you need to ensure that they aren't duplicates. For example, don't use "home" and "index". You'll end up with duplicate results.

2. Use the Right Keywords.

If you want to rank higher in search engine results, then you'll have to focus on using keywords that people will actually type into a search bar. Using the right words means that your page will show up for searches related to those terms. But, you also need to avoid including too many of them.

3. Include Alt Text.

The text you use in your images should include alt text. This is an alternative description that search engines will use instead of the image. It helps users who are blind, or have images disabled, to see what the image is about. It's also useful if someone is using a screen reader to read the page out loud.

4. Optimize Images.

When you're creating your images, make sure you're doing everything you can to optimize them for search engines. For example, don't use images with a huge file size.

8. Find and Fix Broken Links on Your Site

When you're running a business, you need to make sure that everything is working properly. This includes making sure that all of the pages on your website have the right information. If any of these pages aren't working correctly, then you might be losing customers.

You should always check to make sure that you've fixed the issues with the links on your page. If you don't do this, then you could end up sending visitors away from your site. When this happens, you'll lose money.

In order to find and fix broken links, you'll first want to look at the source code. You can do this by opening a web browser and typing in the URL of the page that you'd like to review. Once you get to the page, you'll notice that it has a lot of different elements. The most important element is the HTML document.